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THE DENSO PHILOSOPHY sets out a mission of "contributing
to a better world by creating value together with a
vision for the future." Looking ahead to 2015,
we want to stress "consideration" and "fulfilment"
as the new values for the coming 10 years. By "consideration",
we mean our concern for drivers, passengers and pedestrians,
as well as for the world's environment. By "fulfilment",
we mean our desire to create comfort and convenience
for eveyone who uses our products. We will contribute
to the achievement for a future automative society where
fewer worries about environmental hazards and traffic
safety.
It is our challenge to create new automotive technologies
that will meet the world's changing needs for safety,
comfort, convenience and environmental conservation.
"Beyond all Expectations" means going beyond
the expectations of society and our customers, as well
as the limits we have set for ourselves. This slogan
also encompasses our driving passion to surpass our
previous achievements and break through the limits previously
drawn around us.
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Society
Turning the world into a better place for everyone
through the application of "consideration"
and "fulfilment".
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Customers
Assuring the quality. cost and delivery efficiency
and creating new values.
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Associates
Fostering the ambitions and supporting the ideas
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Technological Development
I. Leading an Era by Offering New Value
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Product development based on research
into the future of Automotive society
- Promoting technological development primarily
focused on the environment and safety
New business development that will
generate dynamic thinking and "incubate"
new business ideas
- Fostering dynamic thinking and seeking new
business development
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Business Operations
II. Localized Business Operation |
Our way of manufacturing that deepens
our reliability worldwide
- Consolidating the foundation of our global
competitive edge by global sharing the DENSO
Way of manufacturing
Business operations that adapt to
each region while adopting the best attributes
of each
- Practising manufacturing adapting to each
region and business operations in harmony with
each region
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Management and
Human Resources
III. Create an Evolving Corporation Based on the
Global Wisdom of the DENSO Group |
Management of DENSO Group Companies
through a framework of collaborative autonomy
- Developing a mangament system which enables
on-the-spot management decisions
Encourage associates who constantly
strive to Innovate and Create
- Supporting activities that produce team creativity
utilizing individual talents
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